Expert answers to your UI, SEO, and web problems.
I specialize in UI (User Interface) Design, SEO (Search Engine Optimization), UX (User Experience), web design, development of database driven websites, applications, content management systems, corporate intranet applications, usability, accessibility, Human Factors Engineering, Human/Computer Interaction (HCI), and search engine strategy for corporate entities, highly successful small businesses, and select non-profit organizations.I have worked for some of the best companies on the planet, and there's a reason for that - it is because I care enough to do the kind of work that gets the results that leaders in their respective industries expect.
A little about me...
I started my internet design career in early 1998, in Munich, Germany while still attending college for Computer Management/Information Services. I worked for top-tier advertising, web design / development / new media companies there for several years, until I came back to my home state of Wisconsin near the end of 2000.
More than 16 years of user-centered design / information architecture and development experience in the USA and Europe has given me the expertise necessary to offer the design, the usability, the functionality and the search engine ranking your company needs. You can only get this from a seasoned, senior UI web designer/developer.
I have an extensive proven track record in Search Engine Optimization (SEO), and I am a strong proponent of usability, section 508 accessibility, and adherence to validation and coding standards (W3C) and practices that facilitate cross-browser compatibility.
You can open my online portfolio here, or visit my links page to see some of the latest things I have been working on.
Design and the Interface
Good design is a cross between art and efficiency - a blending of principles that could be thought of as analogous to customer service plus ergonomics.
The most important thing in UI design for commercial business is that a prospective customer does not get so discouraged with the interface that they give up - the interface must be usable. There's no profit in partial transactions.
Statistics show that if a user has to wait more than eight seconds for an website to fully render, they will most likely leave. In many cases, it's far less than eight seconds.
Further, it doesn't matter how good your user interface is, if nobody can find it - an aggressive Search Engine Optimization (SEO) plan is essential to any company that hopes to be successfully engaged in business five years from now.
What are UI, UX, GUI, UCD, and HFE?
You can read my "Usability and Intuitive Design" article here, or download it in MS Word here. (document size: 42KB)
My SEO/SEM philosophy
I only engage in what are known as "white hat" SEO practices. There is no justification for trying to cheat the search engines - even if such practices can yield a short-term improvement in SERP (Search Engine Result Pages) ratings, "black hat" SEO techniques will, over the long term, result in being penalized by the legitimate search engines such as Google, Yahoo, MSN, Live Search/Bing, AOL, and Lycos. The bottom line is, it does not pay to try to gain an unfair advantage.
The best advice I give my clients and students is, BE RELEVANT. That will yield better search engine results than anything else! If you compose well-written text about wizzy-widgets, you will be found by users conducting searches for "wizzy-widgets."
search engine optimization (SEO) results
I lived for a short time in Cincinnati, OH. By the time I had lived there for only five weeks, I had achieved top search engine results for terms such as "UI Cincinnati" and "SEO web Expert Cincinnati".
I've done a lot of work for businesses based in New York, NY, too - NYC, especially Manhattan, is a very competitive place for SEO and UI/UX experts, but I still achieved number one search engine rankings there.
Here are some of those results, which still stand today. This underscores the importance of using legitimate, or "white hat" SEO techniques.
I'll let the results speak for themselves:
These are proven results, and I've had the number one ranking for most of them for years now. Imagine what I can do for your company!
For Good User Experiences
I am appalled at the poorly designed interfaces I see daily on the internet.
Open Article »
Living the Dream...
I am not currently seeking employment, and I have just been hired by an exemplary company with extraordinary vision, that is a leader in their industry. I am very excited about the prospect of bringing my talent to a company that understands that doing it right the first time is less costly than doing it "good enough" with the attitude of "we'll go back later and fix whatever doesn't work."
This company is New York Life.
New York Life has empowered employees that are talented, but humble, who love collaboration - and who aren't afraid to admit if they don't know something. New York Life is a company where learning is encouraged, and where everyone can share their particular individual expertise, working toward the common goal of accomplishing something far beyond the ordinary.
That's what makes New York Life my dream company.
In my role as a UI/UX Web Designer/Developer at New York Life Insurance Company, I will be working on the New York Life AARP marketing websites.
This is the stable, solid, innovative company I have been searching for my entire career. I am very excited about the future with New York Life. What an amazing opportunity - I am thrilled to be able to be part of New York Life!
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