SEO - The Importance of Relevance in Search Engine Optimization
By Don Demrow, 2007-11-15I've told countless designers and developer this: The foundation of good SEO is RELEVANCE.
No matter how hard you try to fool the search engines, the bottom line is, if you want to be found for "UI and SEO," then WRITE about "UI and SEO!"
I've heard it all my life - cheaters never win, and winners never cheat.
The major search engines, especially Google and Yahoo have logic in their classification algorithms that can determine whether or not content is really about what your meta tags say.
If your meta description and keywords tags have "UI and SEO," peppered liberally throughout them, but the content does not support the context of the terms, then the webmaster must ask - what is the point of trying to fool the search engines?
This context-based categorization is referred to as "Latent Semantic Indexing."
Write about a subject, and your articles and web pages will be indexed by the search engines. Write good, compelling content, and your articles and web pages will be prominently indexed by the search engines.
The bottom line: Play by the rules. Don't try to cheat.
When we all play clean, we all win... After all, how long do you think someone will stay on your site if they have searched for "cars" and your website is about puppies?
If you do just one thing to increase your Search Engine status, remember: make it RELEVANT!
Don Demrow specializes in UI and web design, usability, development of websites, corporate intranet portals, database driven applications, content management systems (and other online applications), search engine optimization (SEO) strategy for corporate entities, small business, church, synagogue, and other non-profit /501c3 organizations.
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