Don Demrow

Online Portfolio: http://www.euro-innova.com/portfolio.asp 

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Objective

I seek an organization with extraordinary vision, and a sincere appreciation for my commitment to excellence.

 

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Professional Summary

When I began my IT career in Germany in the mid 1990s, it was necessary for me to be proficient as both a designer and a developer. Living in Europe gave me insight into the impact of cultural, geographical, and linguistic factors, and provided me with an understanding of issues pertaining to localization and internationalization.

 

I am considered an expert in design and development of database-driven internet applications and websites, usability/human factors, UI design, and SEO (Search Engine Optimization).

 

My design and development strategy reduces cost and maximizes profit by:

 -  Instituting usability/human factors best practices to improve user experience and increase efficiency

 -  Driving organizational improvement using Net Promoter Score (NPS) customer satisfaction metrics

 -  Utilization of iterative development through a formal SDLC (System Development Life Cycle) process

 -  Implementation of W3C (World-Wide Web Consortium) and XHTML compliance and validation standards

 -  Encouraging communication - a clear understanding of requirements and good communication will yield a

    better deliverable, and save cost in terms of capital, time, and aggravation.

 

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Relevant Work History

Director of Marketing and Media - Oct 2010 - Present: Attorneys Viles and Beckman, LLC – Ft. Myers, FL, USA

 

·         Created, implemented, and managed successful SEO campaign

·         Create and managed marketing standards, including corporate guidelines and style guides

·         Created and maintained client newsletter and all corporate and targeted vertical market websites

·         Created advertising for online, broadcast, and print media, compliant with FL Bar Subchapter 4.7

·         Created template case forms to greatly expedite generation of attorney legal communication

 

Environment: JavaScript, CSS, SQL Server

Tools: Adobe Photoshop, HomeSite, Time Matters

 

 

VP, Human Factors Engineering - Mar 2008 - Oct 2010: Citibank IT – Jacksonville, FL, USA

 

·         Lead Net Promoter Score (NPS), section 508/ADA/Accessibility, and UI/Usability initiatives

·         Create and enforce usability standards

·         Administer usability testing, create UI test scenarios

·         Provide corporate guidelines and style guides for all application development teams

·         Create user interface standards and designs, wireframes, mockups, and prototypes

·         Establish and enforce new standards for application coding and usability design standards

·         Assist onshore and offshore developers with complex code development

 

Environment: Java, JavaScript, CSS, SQL Server 2005, Oracle

Tools: Visio, Adobe CS3, HomeSite, Morae usability testing software

 

 

Lead UI Designer - Sep 2007 - Mar 2008: American Modern Insurance Group (AMIG), Amelia, OH, USA

 

·         Lead and mentor usability team members

·         Started SEO/SEM program

·         Develop and maintain advanced logic for interactive forms, websites, and applications

·         Create user interface standards and designs, wireframes, mockups, and prototypes

·         Establish and enforce new standard for application coding and usability design standards

·         Database administration for all web-based sites and applications

·         Administer usability testing, create UI test scenarios

 

Environment: ASP, JavaScript, VBScript, CSS, SQL Server 2005, MySQL, PHP

Tools: Adobe CS3, HomeSite, TopStyle, CSE Validator, Morae usability testing software

 

 

Web Manager - Sep 2006 - Sep 2007: Allen Systems Group (ASG), Naples, FL, USA

 

·         Manage and mentor design and development teams, supervise web design, development, and content

·         Develop and implement Search Engine Optimization (SEO) plan and PPC campaigns

·         Develop and maintain advanced website logic, database administration for web-based sites and applications

·         Create interface usability guidelines and enforce standards compliance for corporate websites

·         Develop, maintain, and publish corporate style guide, code and graphics standards, monitor brand integrity

·         Disaster mitigation, troubleshooting, problem solving/analysis

·         Developed and implemented successful lead generation plan

 

Environment: ASP, JavaScript, VBScript, CSS, SQL Server 2005

Tools: Adobe CS2, HomeSite, TopStyle, CSE Validator, various compliance and validation tools

Senior Web Designer / Developer - Aug 2005 - Aug 2006: vFinance, Inc., Boca Raton, FL, USA

 

·         Create graphic designs and corporate brand

·         Spearheaded SEO program

·         Develop highly complex interactive database-driven web-based financial management software

·         Create and lead corporate marketing presentations

·         Design and develop corporate executive intranet, internet portal applications, and extranet applications

 

Environment: ASP, JavaScript, VBScript, CSS, SQL Server

Tools: Adobe CS, HomeSite, Bobby, CSE Validator, various compliance tools

 

 

 

Web Designer / Developer - Jul 2005 - Dec 2005: Chenega Integrated Systems, LLC, Jacksonville, FL, USA

 

·         Develop complex database-driven website using Active Server Pages (ASP) and mySQL database

·         Create original graphic designs from employer specifications

·         Design and develop corporate executive intranet applications

·         Conducted SEO research, and implemented successful SEO strategy

·         Design and code documents for office presentation

 

Environment: ASP, JavaScript, VBScript, CSS, mySQL

Tools: Adobe PhotoShop CS2, mySQL database Administrator, HomeSite

 

 

 

Software Engineer - Nov 2004 - Jul 2005: Recruitmax Software, Inc., Jacksonville, FL, USA

 

·         Create graphic designs and code applications from client specifications

·         Develop highly complex interactive database-driven web-based employment application, screening, and personnel management systems using ColdFusion and SQL Server

·         Design and develop corporate executive intranet applications

 

Environment: ColdFusion, JavaScript, DHTML, SQL Server 2000, CSS

Tools: Adobe PhotoShop 7, DreamWeaver, HomeSite

 

 

 

Web Developer / Designer - Feb 2001 - Jan 2008: euro-innova / 78square Design + Tech Cooperative

 

·         Design and development of 78square corporate site

·         Initiated usability and ADA and section 508 application compliance awareness program

·         Create custom database-driven e-commerce and business internet and intranet applications

·         Designed and developed “CHAMPION” system, an online church management software suite designed to lower the cost and reduce the time necessary to aggregate and disseminate information

 

Environment: SQL Server, SQL Server 2000, MS IIS, ASP, DHTML, JavaScript, CSS

Tools: Adobe PhotoShop, HomeSite, Swish FLASH Editor

 

 

Web Designer / Software Developer - Sept 2002 - Sept 2003: Sub-Zero, Madison, WI, USA

 

·         Responsible for design and development of corporate Intranet in compliance with corporate style guide

·         Responsible for user interface layout, design, graphic creation and usability features

·         Designed and developed distributor portal

·         Designed and developed an Order Demand Management System (ODM/CRM system for use by Sub-Zero distributors), enabling distributors to enter and track orders online

 

Environment: MS IIS, ASP, SQL Server, MAPICS/AS400, JavaScript, CSS

Tools: Adobe PhotoShop, SQL Enterprise Manager, HomeSite

 

 

 

 

Internet Software Developer / Web - Feb 2001 - Dec 2002: GeoAnalytics, Madison, WI, USA

 

·         Web programmer for data entry and retrieval systems, including MS Access and SQL Server database-driven internet and intranet applications, including Web Content Management Systems

·         Created online document management system for Prime Group Realty Trust

·         Created new website for GeoAnalytics, Inc. http://www.geoanalytics.com/ in 2000, new site in 2002

·         Created http://www.varionsystems.com/

·         Created new newsletter with content auto-expire /auto-update features

·         Created award-winning UI (user interface) for flagship product PVWeb

See an actual PVWeb implementation for Oneida County, WI: http://ocgis.co.oneida.wi.us/oneida/main.do com

·         Created website graphic statistical website traffic analysis application, and help desk CRM solution

 

Environment: IIS, ASP, ColdFusion, SQL Server, MS Access, CSS, JavaScript

Tools: Adobe PhotoShop, HomeSite, ColdFusion Studio

 

 

 

Web Developer / Designer - Jan 2001 - Feb 2001: Sundial Software, Madison, WI, USA

 

·         Designed and programmed the site navigation for the State of Wisconsin's new web portal at http://www.Wisconsin.gov and opening and secondary dynamic pages

·         Created navigation tracing for the Wisconsin Portal project. Created final page layout template for front page of site and assisted with design of interior pages

·         Made many recommendations that addressed cross-platform compliance and accessibility for all State of Wisconsin government sites

 

Environment: AS400, SQL Server, IIS, JavaScript, CSS

Tools: Adobe PhotoShop, HomeSite

 

 

 

Software Developer / Web Designer - Oct 2000 - Dec 2000: Sonic Foundry, Madison, WI, USA

 

·         Responsible for web page design and implementation, graphics and logo design, web page maintenance for Sonic Foundry's ACID product and special promotion web sites and newsletters

·         Introduced and implemented a modular ASP approach to web design at http://www.ACIDplanet.com

 

Environment: AS400, SQL Server, IIS, JavaScript, CSS

Tools: Adobe PhotoShop, HomeSite

 

 

 

 

Internet Software Developer / Web Designer - Feb 2000 - Sep 2000: Digital Advertising, Munich, Germany

 

·         Responsible for HTML web page design, graphics / logo design, web page maintenance for several of DA's top clients, including Microsoft and the RTL television network

·         Developed the "EZ HTML Editor" web content management system

 

Environment: AS400, SQL Server, IIS, JavaScript, CSS

Tools: Adobe PhotoShop, HomeSite

 

 

 

 

Web Site Designer - Sep 1999 - Feb 2000: BestSurf GmbH, Munich, Germany

 

·         Performed all HTML web page design, graphics and logo design, web page maintenance

·         Responsible for design, concept and programming e-commerce front-ends for partner firm ELSA GmbH, and OTTO Katalog Versand, GmbH

 

Environment: AS400, SQL Server, IIS, JavaScript, CSS

Tools: Adobe PhotoShop, HomeSite

 

 

Web Site Designer  - Apr 1998 - Sep 1999: Viribus Unitis Media AG Munich, Germany

 

·         Responsible for all HTML web page concept, development, design, and programming for Viribus Unitis, and V.U. client web pages. Assisted with design and production of quarterly publications "QUAD" and "Prime Register", international business magazines directed at corporate "decision-makers"

 

Environment: HTML, JavaScript, CSS

Tools: Adobe PhotoShop, HomeSite

 

 

 

 

Examples of my Work

Examples of original artwork, source code, and demonstrations of dynamic database-driven applications are available upon request.

 

Portfolio

See www.euro-innova.com/portfolio.asp

 

 

A Few URL’s:

http://www.euro-innova.com/merHomesMockup.htm  Mockup for Mercedes Homes (Graphic only)

http://www.asg.com  SEO: Google #1 of about 521,000,000 for “Software Solutions”

http://www.vfinance.com/  SEO: Google #1 of about 57,500,000 for “Venture Capital”

http://www.geoanalytics.com/  Golden Web Award Winner

http://www.gzsz.de/  Youth page - winner of the German "Internet Oscar"

http://tammybaldwin.house.gov/  Congressional portal - active since April 2001

http://www.wisconsin.gov/  State Portal - active since January 2001

 

·         I have created Microsoft web pages for CeBit, the world’s largest international computer trade show.

 

·         I was a substantial contributor to the German version of the Microsoft Windows / Office 2000 Service Release multimedia CD.

 

·         My articles and solutions are frequently published on the internet

 

 

Education

CMIS / IFSM - 1997 - 2000: University of Maryland, Bad Aibling, Germany - Studies in Computer Science

XML Web Programming - April 2001 - August 2001: MATC Madison (College) XML for Web Programmers

Rational Rose - March 2002: UML - Rational Rose Object-Oriented Approach to Project Management

SQL Server 2000 - March 2003: Learning Tree International, Chicago, IL

Formal Search Engine Optimization Training - March 2007: Tampa SEO Training Academy, Tampa FL

SBA/SCORE Small Business Administration Series – 1986, Milwaukee, WI

 

 

 

 

Additional Professional Activities

·         Pro-bono systems administrator and webmaster, various 501(c)3 nonprofit organizations

·         Created curriculum and software for Internet Programming courses I developed to teach at the University of Maryland Overseas Branch, In Bad Aibling, Germany

 

 

 

Foreign Languages

Fluent German, (Speaking, Reading, Writing)

 

 

 

Community Activities

·         Facilitator, “Machine Glean” - providing used corporate PCs to needy families

·         Volunteer, US military annual Morale and Welfare / Recreation fundraiser

·         Tutored High school students in Mathematics and English

·         Volunteer, various urban renewal programs

 

 

 

Security Clearance

I have held Top Secret US Govt. clearance with the 66th Military Intelligence Group.

 

 

 

Additional Qualifications

·         Certified expert in SEO (Search Engine Optimization), adept in usability and disability/accessibility issues

 

·         Expert in design and development tools such HomeSite, DreamWeaver, Adobe Photoshop, TopStyle, various 508, W3C, and usability validation software, Microsoft Office products, IIS (Internet Information Services)

 

·         Aesthetic and programmatic excellence is my objective in website and application design and creation - Clear understanding of requirements and good communication throughout the system development lifecycle will result in a better deliverable, and savings in terms of capital, time, and aggravation.

 

·         Advocate for well-formed, Section 508 web accessible, valid source code as outlined by the W3C (World-Wide Web Consortium), and forward compliance standards such as XHTML, which reduce costs associated with doing business online, and maximize profit.

 

·         Expert level hand-coding of HTML, DHTML, ASP, JavaScript, CSS, VBScript, ColdFusion, PHP, mySQL, SQL Server and other related technologies

 

·         Specialist in graphic design/usability and development of interactive database-driven internet websites, corporate intranet applications, with emphasis on Content Management and Configuration Systems, interactive portals, e-commerce systems, complex online systems.

 

 

 

Certifications, Awards, and Affiliations

·         Recently published article on System Development Life Cycle  http://archive.devwebpro.com/2007/0406.html

 

·         ESRI International Business Partner Conference "Best Integration Solution" award winner for user interface

 

·         Peer Group Member of the Consortium for Global Electronic Commerce

 

·         IAWMD Golden Web Award for corporate design - www.Geoanalytics.com

 

·         Winner of the German Internet Oscar for design work on www.GZSZ.de

 

·         SEO Certification - Tampa SEO Training Academy

 

·         Member, CITC (Cincinnati IT Circle) - peer group for high-level IT professionals

 

·         Member, SW FL Professionals Network