Donald L. Demrow

28072 Boccaccio Way | Bonita Springs, FL 34135 | (239) 498-2581 |

 

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Objective

I seek an organization with extraordinary vision, and a sincere appreciation for my commitment to excellence.

 

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Professional Summary

When I began my IT career in Germany in the mid 1990s, it was necessary for me to be proficient as both a designer and a developer. Living in Europe gave me insight into the impact of cultural, geographical, and linguistic factors, and provided me with an understanding of issues pertaining to localization and internationalization.

 

I am considered an expert in design and development of database-driven internet applications and websites, usability/human factors, UI design, and SEO (Search Engine Optimization).

 

My design and development strategy reduces cost and maximizes profit by:

 -  Instituting usability/human factors best practices to improve user experience and increase efficiency

 -  Driving organizational improvement using Net Promoter Score (NPS) customer satisfaction metrics

 -  Utilization of iterative development through a formal SDLC (System Development Life Cycle) process

 -  Implementation of W3C (World-Wide Web Consortium) and XHTML compliance and validation standards

 -  Encouraging communication - a clear understanding of requirements and good communication will yield a

    better deliverable, and save cost in terms of capital, time, and aggravation.

 

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Relevant Work History and Achievements

VP, Human Factors Engineering, Citibank: 04/2008 - Present

-  Saved $1.6M in customer service average call handle time by making user interface usability improvements

-  Directed section 508/ADA/Accessibility project to make internal software accessible for visually impaired users

-  Spearheaded code cleanup to prevent code errors in credit card approval processing

-  Facilitated Net Promoter Score (NPS) initiatives to apply metrics to customer service initiatives

 

 

Lead UI Designer, American Modern Insurance Group: 09/2007 - 03/2008

 -  Saved $1M by changing development process for FID Renters’ Insurance program

 -  Created form automation / database generator dashboard application for C-level executives

 -  Initiated successful SEO/SEM program

 -  Managed and mentored usability Designers and Developers

 

 

Web Manager, Allen Systems Group: 09/2006 - 09/2007

 -  Developed and implemented Search Engine Optimization (SEO) plan and PPC (Pay Per Click) campaigns

 -  Managed and mentored international design and development teams on two continents

 -  Create interface usability guidelines and enforce standards compliance for corporate websites

 -  Developed and implemented successful lead generation plan and created application to support it

 

 

Senior Web Designer / Developer, vFinance, Inc.: 08/2005 - 08/2006

 -  Started highly successful SEO program, increasing traffic to website by 20% in six months

 -  Developed self-service financial management database for traders, reducing web maintenance costs by 5%

 

 

Web Designer / Developer, Chenega Integrated Systems: 07/2005 - 12/2005

 -  Reduced IT operating costs by designing and developing editable website and content management system

 -  Increased traffic to website making Chenega the top search engine result through successful SEO strategy

 

 

Software Engineer, Recruitmax / VurV / Taleo: 11/2004 - 07/2005

 -  Develop highly complex interactive database-driven web-based employment personnel management systems

Web Developer / Designer, Euro-Innova / 78square: 02/2001 - 11/2009

 -  Created http://tammybaldwin.house.gov with content management in 36 hours to meet client need

 -  Designed and developed "CHAMPION" system, an online church information management system designed to

    diminish the cost and reduce the time necessary to aggregate and disseminate information

 -  Achieved 1st page SEO results in 90 days for dental clinic website - http://www.myparkdental.com

 

 

Web Designer / Software Developer, Sub-Zero Freezer Co.: 09/2002 - 09/2003

 -  Saved thousands of man-hours by creating an Order Demand Management System for Sub-Zero regional

    distributors to replace a paper-based process, enabling distributors to enter and track orders online

 

 

Internet Software Developer, GeoAnalytics, Inc.: 02/2001 - 09/2002

 -  Created online document management system for Prime Group Realty Trust

 -  Created award-winning website http://www.GeoAnalytics.com

 -  Created multi-formatted newsletter and news website with content auto-expire /auto-update features

 -  Created award-winning UI (user interface) for flagship product PVWeb

 -  See an actual PVWeb implementation for Oneida County, WI: Click here, opens a new window in full-screen mode

 -  Improved office efficiency by creating help desk CRM / error identification statistical analysis solution

 

 

Web Developer / Designer, Sundial Software, Inc.: 01/2001 - 02/2001

 -  Developed site navigation for the State of Wisconsin's new web portal at http://www.Wisconsin.gov

 

 

Software Developer / Web Designer, Sonic Foundry, Inc.: 10/2000 - 12/2000

 -  Designed, developed, and maintained interactive social networking web pages

 

 

Internet Software Developer / Designer, Digital Advertising: 02/2000 - 09/2000  (Munich, Germany)

 -  Designed and developed websites for several of DA's top clients, including Microsoft and RTL television network

 -  Developed the "EZ HTML Editor" web content management system user interface

 

 

Web Site Designer, BestSurf GmbH: 09/1999 - 02/2000 (Munich, Germany)

 -  Performed all HTML web page design, graphics and logo design, web page maintenance

 -  Generated revenue streams by creating online stores for ELSA GmbH, and OTTO Katalog Versand, GmbH

 

 

Web Site Designer, Viribus Unitis Media AG: 04/1998 - 09/1999  (Munich, Germany)

 -  Created websites and assisted in creation of printed collateral

 

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Education

-  Studies in Computer Science and Business Management, University of Maryland: 1997 - 2000 

-  XML for Web Programmers, MATC: 04 -08/2001

-  Rational Rose UML: Object-Oriented Approach to Project Management: 03/2002

-  SQL Server 2000, Learning Tree International: 03/2003

-  Search Engine Optimization Certification, Tampa SEO Training Academy: 03/2007

-  SBA/SCORE Small Business Administration Series: 1986

-  Brainbench HTML 3.2, 4.0, and HomeSite 4 certifications: 11/2000

 

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Foreign Languages

Fluent German, (Speaking, Reading, Writing)

 

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Security Clearance

I have held Top Secret US Govt. clearance with the US Army's 66th Military Intelligence Group.

 

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Examples of my Work

Examples of original artwork, source code, and demonstrations of dynamic database-driven applications are available upon request. My online portfolio can be seen at http://www.euro-innova.com/portfolio.asp

 

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URLs

Mockup for Mercedes Homes  (Graphic only)

ASG Website Redesign  (Graphic only)

http://www.asg.com  SEO: Google #1 of about 521,000,000 for “Software Solutions”

http://www.vfinance.com  SEO: Google #1 of about 57,500,000 for “Venture Capital”

http://www.cis-llc.net  SEO: Google #1 of about 1,140,000 for” 8a Security Operations”

http://www.geoanalytics.com  Golden Web Award Winner

http://tammybaldwin.house.gov  Congressional representative for Wisconsin - site active since 2002

http://www.gzsz.de  Youth social media page - winner of the German "Internet Oscar"

http://www.wisconsin.gov  State Portal - site active since January 2001

 

 -  I have also created Microsoft web pages for CeBit, the world's largest international computer trade show.

 

 -  I was a substantial contributor to the German version of the Microsoft Windows / Office 2000 Service Release multimedia CD.

 

 -  My articles and solutions are frequently published on the internet.

 

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Additional Professional Activities

 -  Pro-bono systems administrator and webmaster, various 501(c)3 nonprofit organizations

 -  Created curriculum and software for Internet Programming class  

 

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Community Activities

 -  Facilitator, “Machine Glean” - providing used corporate PCs to needy families

 -  Volunteer, US military annual Morale and Welfare / Recreation fundraiser

 -  Tutored High school students in Mathematics and English

 -  Volunteer, various urban renewal programs

 

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Awards and Affiliations

 -  Recently published article on System Development Life Cycle  http://archive.devwebpro.com/2007/0406.html   

 -  ESRI International Business Partner Conference "Best Integration Solution" award winner for user interface

 -  Peer Group Member of the Consortium for Global Electronic Commerce

 -  Member of JAXFusion, ColdFusion Developers' study and discussion group

 -  IAWMD Golden Web Award for corporate design - www.Geoanalytics.com  

 -  Winner of the German Internet Oscar for design work on www.GZSZ.de

 -  Member, CITC -  peer group for high-level IT professionals

 -  Member, SW FL Professionals Network

 

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Environments and Technologies: JavaScript, CSS, SQL Server, HTML, ASP, VBScript, mySQL, PHP, DHTML, XHTML, XML, AJAX, IIS, MAPICS/AS400

 

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Software and Tools: DreamWeaver, Adobe PhotoShop CS3, HomeSite, Visio, TopStyle, Morae usability testing software, Bobby Accessibility Checker, CSE HTML Validator, mySQL Database Administrator, SQL Enterprise Manager, Swish FLASH Editor